Under Armour is an American sports clothing and accessories company. The company is a supplier of a wide range of sportswear and casual apparel mainly focusing on hi-tech sportswear for professional athletes. Under Armour began offering footwear in 2006. Under Armour's global headquarters is located in Baltimore, Maryland. Its European headquarters is located in Amsterdam's Olympic Stadium; additional offices are located in Denver, Colorado, Hong Kong, China, Toronto, Canada, andGuangzhou, China.
At Under Armour, mission is simple: to make all athletes better through passion, design, and the relentless pursuit of innovation. Team works to build the world’s most innovative performance products. Everything it makes is designed with the athlete in mind to ensure the very best quality and performance. When you put on an Under Armour product, it’s making you better. It all started in 1996 when Under Armour CEO and founder Kevin Plank created the original performance T-shirt that wicked sweat and regulated body temperature to make athletes cooler, drier, lighter, and better. Since that first T-shirt, Under Armour has grown into the most innovative brand in all of sports with gear for men, women, and youth.
Under Armour was founded in 1996 by Kevin Plank, a then 23-year old former special teams captain of the University of Marylandfootball team. Plank initially began the business from his grandmother's basement in Washington, D.C.
As a fullback at the University of Maryland, Plank got tired of having to change out of the sweat-soaked T-shirts worn under his jersey; however, he noticed that his compression shorts worn during practice stayed dry. This inspired him to make a T-shirt using moisture-wicking synthetic fabric After graduating from the University of Maryland, Plank developed his first prototype of the shirt, which he gave to his Maryland teammates and friends who had gone on to play in the NFL. Plank soon perfected the design creating a revolutionary new T-shirt built from microfibers that wicked moisture and kept athletes cool, dry, and light. Major competing brands including Nike, Adidas and Reebok would soon follow in Plank's footsteps with their own version of Under Armour's moisture-wicking apparel.
Located in Baltimore, MD, Under Armour can be found in more than 85 countries and has offices in Denver, Hong Kong, Toronto, Guangzhou, and Amsterdam. Under Armour's Factory House offers seasonal selections of UA gear, clothing and shoes in an unmatched branded shopping experience for men, women and youth.
Products: Coldblack, Charge RC Running Shoes, UA Spine, UA Highlight Cleats, UA Bloodline Basketball Shoes, UA Charged Cotton, ArmourStorm, UA Hundo, MPZ, UA Tech, HeatGear, ColdGear, AllSeasonGear, Swimwear, Tactical, Studio, Compression
UA partners with Wounded Warrior, UA Green and Power in Pink.
Power In Pink celebrates the women who use sports, fitness, and an active lifestyle in the fight against breast cancer. We give a portion of all Power In Pink proceeds to breast cancer centers and charities. Under Armour teams up with the Wounded Warrior Project to raise awareness and money for our nation’s heroes. We sell WWP backpack gift sets to send to wounded warriors around the world. And our UA Catalyst line of UA Green products features performance gear made of recycled materials. Under Armour is committed to increasing the number of products made from recycled materials.